We are living in knowledge oriented, ever changing and technology driven world where mankind is working towards catching up with time and space. In last few decades internet has revolutionize the communication segment and have opened up huge opportunity in the form of Digital media for marketers. The most unique feature of digital media activities is the sheer number of target audience (Entire World) which makes it a most lucrative option for the brands having presence across the world.
“Interactivity” and “Accountability” are the most powerful features which make the digital media, the most sought out media. As in today’s competitive and dynamic world marketers, it has become crucial to know the ROI on their media spending.
Emergence of mobile technology since last couple of decades has changed the way of communication across the world. In today’s scenario we have more than 4.5 billion mobile phone subscribers across the world which is more than half of the world population. India has more than 488.6 million mobile subscribers till Dec.09.
This mammoth increase in subscriber base, innovative and latest data transfer technologies and smart mobile handsets has opened up the huge opportunity for digital marketers to reach to people in direct and most effective way.
Let us see what makes the mobile the lucrative option:-
Mobile is Personal – Always attributable to single person
Immediate Communication
Reach –Mobile is in arm’s reach 80 % of the day time.
Location based marketing tool
Direct marketing tool
Interactive
Economical
Mobile media vehicles:-
SMS/MMS: -
Blue-tooth
Interactive WAP sites
In build Mobile Applications
“Interactivity” and “Accountability” are the most powerful features which make the digital media, the most sought out media. As in today’s competitive and dynamic world marketers, it has become crucial to know the ROI on their media spending.
Emergence of mobile technology since last couple of decades has changed the way of communication across the world. In today’s scenario we have more than 4.5 billion mobile phone subscribers across the world which is more than half of the world population. India has more than 488.6 million mobile subscribers till Dec.09.
This mammoth increase in subscriber base, innovative and latest data transfer technologies and smart mobile handsets has opened up the huge opportunity for digital marketers to reach to people in direct and most effective way.
Let us see what makes the mobile the lucrative option:-
Mobile is Personal – Always attributable to single person
Immediate Communication
Reach –Mobile is in arm’s reach 80 % of the day time.
Location based marketing tool
Direct marketing tool
Interactive
Economical
Mobile media vehicles:-
SMS/MMS: -
Blue-tooth
Interactive WAP sites
In build Mobile Applications
What we can do:-
Communication: - SMS, MMS
Advertising & Promotions: - Mobile coupons, Mobile vouchers
Interactive campaigns: - Interactive contest/ quiz / customer feedback/ customer satisfaction surveys
VAS: - Value added services
M commerce: - Mobile base payments services
Social Networking
Who can use:-
Mobile media has application in one or other form in all the industry segments
Retail & entertainment
Hospitality & Real Estate
Educational & training institutes
Media & communication
Banking and Financial institutes
So that’s what make the Mobile based service and applications the next big thing !!!!!!
Communication: - SMS, MMS
Advertising & Promotions: - Mobile coupons, Mobile vouchers
Interactive campaigns: - Interactive contest/ quiz / customer feedback/ customer satisfaction surveys
VAS: - Value added services
M commerce: - Mobile base payments services
Social Networking
Who can use:-
Mobile media has application in one or other form in all the industry segments
Retail & entertainment
Hospitality & Real Estate
Educational & training institutes
Media & communication
Banking and Financial institutes
So that’s what make the Mobile based service and applications the next big thing !!!!!!
