In today’s era of fierce competition, product, media and information explosion along with fragmented consumer segments, it is getting very difficult to occupy the space in consumer mind day by day. But there are very few companies come out as Winner in such a tough condition and Hero Moto Corp is one of them.
The brilliant campaigns like “Hum me hain Hero” make herculean task of repositioning of brand looks very easy.
There was lot of scepticism about the future of Hero Moto Corp. after the split from the joint venture for almost four decades and it was really tough task for Hero Moto Corp. to come out of shadow of Hero-Honda and establish its different identity in the minds of millions customers.
But with the recent “Hum me Hein Hero” campaign they have undoubtedly won the first round by successfully establishing the brand in the minds of Indian customers
Let’s talk about the creative part of the campaign designed by the leading advertising firm Law & Kenneth. The message is woven beautifully to evoke the positive emotions, (confidence, self-belief, realizing the power of self, the feeling of “I have it in me” in the form of song. Which really reaches out to the every Indian and it becomes more relevant on the backdrop of recent Socio –political environment in the country. The campaigns really struck the chord with the Indians by saying every one of us have “HERO” inside. The word “HERO” is in prevalent in the societies across the world, it means someone who has solution to all the problems and who comes out Winner all time and every time.
Along with the message part Hero Moto Corp. have been equally good in the execution. The music and singing by AR takes it the new height altogether, every time you hear the commercial you wish to hear it more & more, also it really touches one’s heart and evoke the positive emotions every time.
The slice of life approach in the execution of the message also adds tremendous value in the communicating massage.
They have not stopped at just creating and airing it but the have gone one step further by providing user generated content platform, where people from various walk of life and upload it on the website and if lucky they can be the part of TV commercial along with AR. The source mix of the campaign is strategically designed which has AR –The legend, common people.
At the end I would say Hero Moto Corp has excelled in crossing the first milestone of establishing their unique identity in the millions of Indians. I am sure this campaign will be remembered for longtime in the history of Indian Advertising Industry.
The brilliant campaigns like “Hum me hain Hero” make herculean task of repositioning of brand looks very easy.
There was lot of scepticism about the future of Hero Moto Corp. after the split from the joint venture for almost four decades and it was really tough task for Hero Moto Corp. to come out of shadow of Hero-Honda and establish its different identity in the minds of millions customers.
But with the recent “Hum me Hein Hero” campaign they have undoubtedly won the first round by successfully establishing the brand in the minds of Indian customers
Let’s talk about the creative part of the campaign designed by the leading advertising firm Law & Kenneth. The message is woven beautifully to evoke the positive emotions, (confidence, self-belief, realizing the power of self, the feeling of “I have it in me” in the form of song. Which really reaches out to the every Indian and it becomes more relevant on the backdrop of recent Socio –political environment in the country. The campaigns really struck the chord with the Indians by saying every one of us have “HERO” inside. The word “HERO” is in prevalent in the societies across the world, it means someone who has solution to all the problems and who comes out Winner all time and every time.
Along with the message part Hero Moto Corp. have been equally good in the execution. The music and singing by AR takes it the new height altogether, every time you hear the commercial you wish to hear it more & more, also it really touches one’s heart and evoke the positive emotions every time.
The slice of life approach in the execution of the message also adds tremendous value in the communicating massage.
They have not stopped at just creating and airing it but the have gone one step further by providing user generated content platform, where people from various walk of life and upload it on the website and if lucky they can be the part of TV commercial along with AR. The source mix of the campaign is strategically designed which has AR –The legend, common people.
At the end I would say Hero Moto Corp has excelled in crossing the first milestone of establishing their unique identity in the millions of Indians. I am sure this campaign will be remembered for longtime in the history of Indian Advertising Industry.
