Getting into the journey of Search Engine Optimization ( SEO)

Online search has become way of life to billions of people across the world. In a way search has become one of the important stakeholder in decision making in the life of urban customers. The decisions ranging from buying a nickle worth of goods to vacation on the moon.

Well, its here since long and major business across the world are fighting to leverage search engines for their product or services. There are large number of agencies which help the organizations in doing Search Engine Optimization ( SEO) to get the major chunk of search hits on their website in order to meet their end of bargain.

 There are few things one needs to know before taking the roller-coaster journey of SEO -

The Kingmaker - Search Engine-
Its all about search engine, so one needs to understand the functional and technical aspects of the working of search engine. the way it operates, key ranking criteria, things to avoid etc. these basics understanding really helps to great extent to designed the appropriate SEO strategy for your business.

"Keyword" is the King-
Well, till now  Keyword(KW) based search is the dominant part of the search even though the search engines companies are trying to align the search engines with the conversation based search. Keyword plays  important part in SEO, Selecting right keyword is the most crucial part of SEO. Today, there are number of online tools are available which help to choose the right keywords, however I still think the businesses needs to adopt the dual approach for the KW selection, meaning use the tools available but also apply your functional business acumen to select the KWs.


KW is not end....its Start....-

A)
One may perceive that once we select the right KW everything will fall in place well the answer is No....
selecting the right keyword is defiantly a strong foundation however the due care is to be taken while tagging the web pages. I personally feel that tagging is the extraordinary skill and I think Ad Copy writer fits the bill, as they have very specialize skill of conveying meaning in crisp and clear way.

B)
Also, building content relevant to your target segment is the key for SEO. One needs to be very dynamic and research oriented to understand the content consumption behavior of the target segment in order to build the relevant content. No business would have objective to have one time visitors and so to have visitors to come again & again there is no option but the have quality content relevant to the audience. Well, I think building the quality content should be counted as one of the most critical responsibilities in SEO.

Patience is non negotiable-

It takes 279 days of natural incubation for baby before it comes in the world..........as its organic process....similarly SEO is organic process with no shortcuts. One needs to show huge patience to realize the results of the 9 -12 months of constructive efforts. The shortcuts in SEO may give results on short term results but in that case you have other more powerful tools available for short term results like Search Engine Marketing (SEM). 

Where the buck stops ?????.....No where.... Its continuous Journey -
 SEO is continuous journey, the moment you stop the, goal will slip out of your sight. achieving the top position is no fun.....staying there for longer is........

Building on Foundation-
Once the KW selection & tagging is correctly done, one needs to concentrate on building quality back links to website. Quality back links help to direct the quality traffic from other high ranking websites.

Commitment -

From Top management to junior executives everyone needs to be committed to SEO project and can contribute in their respective capacities in the due process.

The external SEO consultant and principle company both needs to work as strategic partners to get  desired results through SEO. It would wrong to appoint the SEO consultant and not provide them with appropriate support.  The principle company needs to be in action all the time to provide timely & quality content to the SEO consultant and check the progress at regular frequency.

Best Luck............